707-964-7571 Fort Bragg/Coast Office & 707-467-5913 Ukiah/Inland Office


West Company offers a wide range of workshops for entrepreneurs and business owners.

Our Building a Better Business workshop series covers everything you need to know about becoming a successful business owner. If you are looking for help with your business finances, look into Financial Essentials, Profit Mastery, and QuickBooks Basics. If it’s marking help that you need, try Zero Budget Marketing, Telling Your Business Story, and Unstoppable Branding.

We are continuing to add new classes, so be sure to keep an eye on our calendar. To be alerted of all our upcoming classes subscribe to our newsletter.

Building A Better Business Workshops

Do You Own a Business or Have Plans to Start One?

For fees or to register contact us via phone at 964-7571 (Fort Bragg) or 467-5913 (Ukiah).

The Building a Better Business Workshops are designed to help you become a successful business owner. The series includes six 3-hour workshops. The workshops can be taken as a series, or individually to brush up on specific skills.

The series is as follows:

  • Personal Readiness – An exploration of personal readiness for owning a business.
  • Polishing Your Idea – An Introductory course on business feasibility.
  • Know Your Customers – An Introduction to marketing and sales
  • Communicating with Customers – An introduction to marketing strategies, budgets, and sales.
  • Nuts and Bolts – Introductory session on business management, logistics, and finances.
  • Follow Your Money – Introductory session on cash flow and profit and loss basics.

Financial Essentials

What you don’t know CAN hurt your business!

Fee: $100

Early Bird Registration: $75

Designed for existing business owners & graduates of the Building a Better Business Series, this class series covers the basic and most essential financial elements for running a business including:

  • Profit and Loss
  • Cash Flow
  • Bookkeeping Basics
  • Financial Statements

The first half of the class will focus on the financial concepts and the second will focus on records and bookkeeping.  Participants must attend all three sessions.

Space is extremely limited for this class!

Profit Mastery

Fee: $550

Early Bird Registration: $500

Buddy Registration (2 business owners): $900

Profit Mastery combines humor and plain English with real-world experience to give business owners and advisors the skills and tools they need to drive immediate improved financial performance.  Profit Mastery consists of 16 hours of hands-on classroom activities and presentation designed for the highest comprehension and retention.

In this workshop you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas.  Using the Road Map, you will gain the tools to chart a course for the future of your business.  You will leave with a process to assess the performance of your business and a strategy to implement change.

Zero Budget Marketing

Fee: $25

Join us for a 2 hour workshop and find out how you can make the web work for you!  Learn about free marketing tools that will maximize your sales and create returning customers even if you don’t have money to spend on marketing!

Telling Your Business Story

Fee: $25

Learn to tell “the story of you” during a 2-hour workshop where you’ll learn to create stories that capture the listener’s attention, draw them in and engage their imagination. You’ll learn why storytelling is a powerful tool for presenting the truths of your product, service, or brand. And, you’ll leave with a one-page story that explains the essence of your business in a way your listener will remember.

Business Plan Writers Group

Having trouble getting your business plan started?

Come write your business plan with us and get it done in five sessions with the support of a business consultant and a creative group of entrepreneurs! Each week we will work on a section of the plan including profit and loss and cash flow projections. Call our office for more information on future business plan writers’ groups.

There are currently no writer’s groups scheduled. If you have interest, please contact your consultant.

Check Out Our Upcoming Workshops

Learn More
  1. Profit Mastery – Fort Bragg

    April 4 @ 5:00 pm - 8:00 pm
  2. Profit Mastery – Ukiah

    April 6 @ 5:00 pm - May 11 @ 8:00 pm
  3. Leading in Today’s Multigenerational Workplace – Fort Bragg

    May 16 @ 5:30 pm - 7:30 pm

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