Location: Fort Bragg
Doing business since 2014
In just a short time, Connie [Fledderjohann] has already been able to fulfill her goal of “spreading happiness” through steady sales growth of her Happiness Cards.
When Connie Fledderjohann first came in to West Company she was looking for help with Facebook. “When we opened her page I remember thinking; 800 fans? Maybe she should be helping me with Facebook,” says Heather Gurewitz, Women’s Business Center Director. As it turned out, using the program was not Connie’s challenge. Instead, Connie, a photographer on the Mendocino Coast was suffering the challenge of selling photographs in a saturated market. While beautiful, those that were “liking” and valuing her photographs, weren’t purchasing.
West Company has seen many photographers over the years. As a destination for art and natural beauty there is no shortage of photographers. Instead of focusing on selling the actual photographs, which despite a new sales campaign weren’t taking off, Connie was brave enough to tackle a new question; how do you change your product into something that people will buy?
“One day Connie came in and she had these laminated cards that looked like a business card but they had a gorgeous flower image on the front and an inspiring quotation on the back. I asked her what she sold them for, and she said ‘I just give them away to make people happy.'” After further discussion, Connie realized that she could achieve her goal of making people happy and generate income at the same time, and thus Happiness Cards was born. These packs of 30 or 40 cards can be given to friends, shared with strangers, or used to brighten someone’s day with a beautiful flower photograph and an inspirational message.
Connie worked with West Company to develop her pricing model, business goal, and an online selling and distribution method for Happiness Cards, as well as a marketing campaign to reach her now 1000+ Facebook fans. “Wow, I feel like I just got $1,000 worth of help today,” Connie said after a particularly useful session learning to set up her website and PayPal buttons.
In just a short time, Connie has already been able to fulfill her goal of “spreading happiness” through steady sales growth of her Happiness Cards.